WhitepaperThe Payoffs of End-to-End Personalization in B2B Marketing

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Find out how top enterprise brands are creating deeper connections at key engagement points to drive conversion and close deals.

Topics covered include:

• The payoffs of personalization
• The central role the website plays in personalization
• Adding context to your content strategy
• Applying intelligence to ad targeting
• Building added relevance into ABM models
• How cross-selling and upselling are being advanced by marketing personalization; and
• What types of data and technology sellers need to succeed with an ROI-boosting approach.

"Get Smart Content is the connector that ties all our marketing data together and makes it actionable. It's a key part of how we're thinking about our marketing stack and how the technologies fit together."