We often look for the perfect message that will lead our website visitors to take action. The truth is that no one message is perfect for everyone. Your audience consists of segments of people who are driven by different interests and have different levels of experience with your website and brand.
You will be much more effective if you give your visitors what they're looking for and ask them to take the most appropriate action. Smart Content is an innovative solution that allows you to serve the right content and call-to-action to the right person at the right time.
Smart Content is easy to add to any existing web page and it's easy to manage in our drag and drop interface. If you understand your audience, you can use Smart Content to make your website smarter and more effective.
Smart Content lets you customize a message, image or call-to-action for your unique audience segments or even the individual user. It's easy, effective and smart!
Smart Content is easily embedded on any page within your site. After you create a Smart Content campaign in our drag and drop Admin Panel, you'll be provided with an embed code. Simply cut and paste the embed code into your page template and start serving targeted content where a static image used to be. It's fast. It's easy and it works immediately.
Actually, since Smart Content is added to your site via a simple embed code, it can be
easily dropped into a Content Management System which means your IT Team has little
to nothing to worry about.
Nope. Smart Content can be created in any size to fit your existing website and works
on any page - no redesign required.
We've already covered the fact that Smart Content can easily be added to any web page but how does it know what to do once it is on your site?
You tell Smart Content exactly what to look for to determine what message to convey. For instance, you can have Smart Content check if a visitor is in a certain geographic region to show them "this content" or, if a visitor has been to your website site four times and hasn't clicked through, show "this message". You make the rules and Smart Content determines what to do for each visitor. Try Smart Content Today!
Let us talk with you personally about increasing your website's performance. We'll be happy to take a look at your site and provide some case studies and a simple proposal of what Smart Content can accomplish on your website.
We will send you access to try the Smart Content Admin panel to see how easy it is to create custom, dynamic content for your web site visitors and place it on your website.