Travel & Tourism Destination Marketing Organizations see an average of 200% increase in page views.

Dozens of the leading Destination Marketers rely on Get Smart Content to create relevant website experiences for prospective travelers and meeting and event planners

Get Smart Content + FareCompare

Through Get Smart Content’s FareCompare integration, our customers can easily create fly-ins or modals on the website to visually display FareCompare’s Travel Marketing Optimizer data, dynamically changing the content depending on where the visitor is located. The DMO can even provide those visitors with a link to book the flight directly.

One-Size-Fits-All Doesn't Work

See how Get Smart Content can help destination marketers serve the relevant website experiences that drive conversion.

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Successful Starting Points

Serve different content based on website visitor's proximity to destination

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Personalize the home page based on whether the visitor is a presumed business versus leisure traveler

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Immediately serve relevant content to conference planners versus leisure travelers

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Use referrer and campaign data to segment and serve special content to wedding planners

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"Sitewide, visitors who saw Smart Content visited 129% more pages, spent 150% more time on site and bounced at a 22% lower rate than those who did not. People were clearly more engaged."

Karen Lau
Advertising and Promotions Manager