Get Smart Content Superpowers Destination & Travel Industry Websites by Focusing on the Visitor
In destination marketing, it's all about the visitor. Get Smart Content enables smart DMO's to talk about the attributes of their destination in the context of what is important to the visitor.
If you're in destination marketing, you can use Get Smart Content to engage travelers, meeting planners, and in-market visitors with relevant content resulting in an increase in visitors guide requests, email sign-ups, and on-site conversions. One message isn't perfect for everyone, and DMO's now present tailored messages to their different audiences who have varied interests and experience with your destination. In addition to being DMO proven, Get Smart Content is simple to add, easy to manage and bottom line effective.
Case Studies
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Blog Posts
How to Define your DMO Audience Segments
DMOs face a unique challenge. Your visitor types and interests are as unique as your city – they’re international, in the next state over, and right in your own backyard. So how do you use your website to reach this diverse audience who has different interests, different needs, and different methods of planning their visit?
Get Smart Content Empowers DMOs
Get Smart Content specializes in helping DMO's serve the most relevant content to each of your visitor types. Meeting planners, out-of-state visitors, and in-market visitors are all visiting your site looking for different information. Get Smart Content allows you to provide personalized content to each of these visitor types.
How DMOs Make the Most of EVERY Media Dollar
DMOs use Smart Content on their homepage slideshows and landing page images to convert SEM traffic and decrease cost per conversion.
Whether you send SEM traffic to your homepage or to an SEM campaign specific landing page, Get Smart Content will provide the most relevant content to your site visitor based upon the ad that they clicked on AND their previous engagement with your website – serving the right message to the right visitor at the right time.