In destination marketing, it's all about the visitor. Get Smart Content enables smart DMO's to talk about the attributes of their destination in the context of what is important to the visitor.
If you're in destination marketing, you can use Get Smart Content to engage travelers, meeting planners, and in-market visitors with relevant content resulting in an increase in visitors guide requests, email sign-ups, and on-site conversions. One message isn't perfect for everyone, and DMO's now present tailored messages to their different audiences who have varied interests and experience with your destination. In addition to being DMO proven, Get Smart Content is simple to add, easy to manage and bottom line effective.
Destination marketers, your homepage serves as a great place to connect with your potential travelers. With limited time to capture the attention of your site visitors, you know the importance of connecting visitors with engaging content. Connect with your traveler by providing them content based on their search for your destination.
By targeting different audience segments with the right calls to action, destinations increase visitor engagement by delivering content that is the most relevant to their potential tourists. After placing Smart Content on their homepage, New Orleans Tourism Marketing Corporation saw a 400% increase of Travel Guide requests.
Knowing what your travelers are searching for can give you the ability deliver relevant content and increase engagement. DMOs, you have multiple audiences to engage, and by connecting them with the most relevant content, your DMO will reach these audiences most effectively and efficiently. By delivering content based upon keywords used to enter their site, one DMO saw great success!
