Destination marketers, your homepage serves as a great place to connect with your potential travelers. With limited time to capture the attention of your site visitors, you know the importance of connecting visitors with engaging content. Connect with your traveler by providing them content based on their search for your destination.
By targeting different audience segments with the right calls to action, destinations increase visitor engagement by delivering content that is the most relevant to their potential tourists. After placing Smart Content on their homepage, New Orleans Tourism Marketing Corporation saw a 400% increase of Travel Guide requests.
Knowing what your travelers are searching for can give you the ability deliver relevant content and increase engagement. DMOs, you have multiple audiences to engage, and by connecting them with the most relevant content, your DMO will reach these audiences most effectively and efficiently. By delivering content based upon keywords used to enter their site, one DMO saw great success!