From your website’s campaign list, click the campaign you’d like to add a rule for. The list of existing rules will appear. To add a new rule, click the link labeled “New Rule” in the upper right corner. In the resulting window, enter the details for your new rule. Change the type of rule being entered by clicking the tabs along the top of the new rule window.

Each rule type requires slightly different information, but all rules contain a “Label” field and a “Display Mode” field. The label is simply a friendly label for the rule, which will help you to differentiate it from the other rules. Make this label short but descriptive. If you add more than one piece of content for this rule, the display mode “Random” will display a single, random piece of content. The display mode “Slideshow” will rotate through the content, using the “Slideshow Interval” you specify as the time (in seconds) between changes.

Once you’ve added details for your rule, add one or more pieces of content for the rule to display. Do this by dragging the desired content from the “Library” window into the numbered boxes in the rule window. For each piece of content, add a URL that the content should click through to in the field labeled “Link”.

If you’ve added the wrong piece of content by mistake, simply drag the correct piece of content from the Content Library over the incorrect one in the rule window to replace. If you’d like to remove a piece of content altogether, click the link labeled “Clear” beside the unwanted content. Once all of the desired content has been added, click the button labeled “Add Rule”.