I’ve not seen a better explanation of the value of targeted content to marketers than Wesley Picotte of the interactive firm White Horse offers in this post entitled The untapped potential of dynamic landing pages. He focuses specifically on landing pages, where you should know more about your visitors because you drove them to that page, but the value in the post is the clearly explained value of providing the right content and call to action to the right visitor and his guidelines that any experienced marketer can benefit from. Since I said I could not say it any better…check it out for yourself.
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