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	<title>Smart Content</title>
	<link>http://www.getsmartcontent.com</link>
	<description></description>
	<lastBuildDate>Mon, 08 Mar 2010 16:24:35 +0000</lastBuildDate>
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		<title>What Is Stopping You from Making Your Content Smarter?</title>
		<description><![CDATA[Why Don&#8217;t You Deliver Targeted Content?
by chris maddock
Not long ago I rewrote the Universal Studios Orlando site.  I noticed that their website was treating all prospective online ticket buyers the same.  That&#8217;s was a real problem because unlike Disney World, Universal Studios gets a lot of twenty and thirty somethings visiting to party [...]]]></description>
		<link>http://www.getsmartcontent.com/what-is-stopping-you-from-making-your-content-smarter/</link>
			</item>
	<item>
		<title>Professional Development: Learn to Leverage Targeted Content</title>
		<description><![CDATA[Jim Eustace spoke this past weekend at the AT&#38;T Executive Education and Conference Center on how targeted content can be used by communication professionals as they try to engage a broad audience online but know that individual preferences and interests are what motivate people to take action. Some highlights:
• Define what action you want your [...]]]></description>
		<link>http://www.getsmartcontent.com/professional-development-learning-to-leverage-targeted-content/</link>
			</item>
	<item>
		<title>Great Targeted Content Post for Marketers</title>
		<description><![CDATA[I&#8217;ve not seen a better explanation of the value of targeted content to marketers than Wesley Picotte of the interactive firm White Horse offers in this post entitled The untapped potential of dynamic landing pages. He focuses specifically on landing pages, where you should know more about your visitors because you drove them to that [...]]]></description>
		<link>http://www.getsmartcontent.com/great-targeted-content-post-for-marketers/</link>
			</item>
	<item>
		<title>“The future...it’s baked into everything that we do – content and advertising.”</title>
		<description><![CDATA[In this video of Jeff Hirsch, founder of behavioral targeting firm, Audience Science talks about his view of the future behavioral targeting in advertising. His video at the start contains projections about the use of behavioral targeting and, of course, I appreciate that toward the end in the Q&#038;A he gets to the logical extension [...]]]></description>
		<link>http://www.getsmartcontent.com/the-future-is-it%e2%80%99s-baked-into-everything-that-we-do-content-and-advertising/</link>
			</item>
	<item>
		<title>eMarketer Article Says Targeting Should Be Utlized More</title>
		<description><![CDATA[In a recent eMarketer article http://www.emarketer.com/Article.aspx?R=1007422  and study released by Advertise.com and the Search Engine Marketing Professional Organization (SEMPO), content and ad targeting has been noted as one of the most underutilized technologies online.  
For example, with only 30.5% of marketers retargeting their display ads, many of these advertisers are not utilizing the [...]]]></description>
		<link>http://www.getsmartcontent.com/emarketer-article-says-targeting-should-be-utlized-more/</link>
			</item>
	<item>
		<title>Google Intelligence Alerts You of An Opportunity</title>
		<description><![CDATA[Have you experimented with the Google Intelligence functionality that has been added to your Google Analytics account? If not, you should. It&#8217;s simple to set up and it&#8217;s a good exercise in getting you think and hopefully act more strategically about your website analytics. Below the image of the Intelligence interface I outline two common [...]]]></description>
		<link>http://www.getsmartcontent.com/google-intelligence-alerts-you-of-an-opportunity/</link>
			</item>
	<item>
		<title>Engagement Point &amp; Path</title>
		<description><![CDATA[Engagement Point and Engagement Path are two of the main concepts behind Smart Content. When employed by a strategic marketer they allow you to realize the end benefits of targeted content serving:

Increasing Content Relevance To Each Individual User and Hence Driving On-Site Click Through
Striking an Ideal Balance Between Interactions with Your Content and 3rd Party [...]]]></description>
		<link>http://www.getsmartcontent.com/engagement-point-path/</link>
			</item>
	<item>
		<title>“Content Management Systems are the new Ad Network Systems”</title>
		<description><![CDATA[
"In a recent speech, Tim Armstrong, CEO of AOL declared “Content Management Systems are the new Ad Network Systems”. What he meant was the ability to deliver targeted content to small but receptive audiences was far more compelling to a business than using an ad network and hoping to hit your niche market. Content rules [...]]]></description>
		<link>http://www.getsmartcontent.com/%e2%80%9ccontent-management-systems-are-the-new-ad-network-systems%e2%80%9d/</link>
			</item>
	<item>
		<title>Advanced Slideshow Now Launched!</title>
		<description><![CDATA[Today we are introducing a new way to display Smart Content on your site, the advanced slideshow. In addition to being able to change the time each image is displayed, you can now show a set of controls that allow a visitor to see when the slides will rotate, jump to a particular image at [...]]]></description>
		<link>http://www.getsmartcontent.com/advanced-slideshow-now-launched/</link>
			</item>
	<item>
		<title>Taking Advantage of the Competition through Smart Content</title>
		<description><![CDATA[Wouldn’t it be nice to segment your visitors by what competing products they are considering or using and talk to them specifically about the benefits of your products?  Well, we can.  We focused a Smart Content campaign for a client in the HL7 health care software industry around their competition and served messages [...]]]></description>
		<link>http://www.getsmartcontent.com/targeted-content-as-competitive-advantage/</link>
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