And some of them are geo-targeted so listeners can benefit from ESPN’s subject matter expertise and get local sports content. We’ve recently been talking about the possibility of newspapers using targeted content on their websites as a strategic move to raise the value of the site’s visitors to advertisers. Simply put, a more targeted site visitor is more valuable because you can also better match ads to them.

This example of ESPN going into local sports reporting with targeted content is not good news for the newspapers because local sports is one thing they still have a good grip on and ESPN can likely use their online experience to move more quickly, target more accurately and in the end make users happier.

That said, I still think there is still opportunity for newspapers to get smart about targeted content.

This entry was posted on Monday, August 24th, 2009 at 4:32 pm
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