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If you have plans of heading down (or East or West) to Austin at the end of the week, we hope you're as excited as we are. As Austinites, we're looking forward to a week of panels and parties. Click through to see our SXSWi plans!
In his most recent Clickz post, author and Social Media Consultant Dave Evans cites Smart Content as valuable tool in connecting your social media presences with your marketing and conversion process. We recommend you read the full article here and check out the quote that we love below: “As you begin to build a traffic flow from your social points of presence, you’ll want landing pages that are tuned not only to any advertising that you are doing – this is a long-standing best practice – but also to the specific social media content and sources from which this traffic originates. A great new tool that helps you do just this is “Smart Content.” Smart Content has a rich rules engine underneath its super-simple and well-architected user interface: it’s a snap to create rules that present content blocks on your existing landing pages that are specific to visitors arriving from
The world’s largest association of destination marketing organizations, Destination Marketing Association International (DMAI), published an article on Monday of this week detailing how Smart Content has helped the San Antonio Convention & Visitors Bureau dramatically increase their conversion rates and, at the same time, reduce their bounce rates. The DMAI represents 650 destination marketing organizations in over 30 countries. The article tells a story to which any destination can relate and it shows results that any destination can attain with Smart Content: “We quickly realized that no ONE message would work for everyone. So instead, we segmented our audience and utilized innovative technology to deliver targeted messages to each of our main audience groups through our existing homepage: http://www.visitsanantonio.com. In essence, we stopped saying the same thing to everyone and instead started saying the right thing, to the right audience segment, at the right time. The results: a 51.2% increase in Travel
Web analytics have been growing in usage and business importance steadily since the middle of this decade. You can look at the launch of Google Analytics as a key event because it allowed for a free, web-based service from a trusted brand. The Wikipedia offers this historical perspective of the launch: “The Google-branded version was rolled-out in November 2005 to anyone who wished to sign up. However due to extremely high demand for the service, new sign-ups were suspended only a week later. As capacity was added to the system, Google began using a lottery-type invitation-code model. Prior to August 2006 Google was sending out batches of invitation codes as server availability permitted” Fast forward five years and here are some headlines: It’s reported that Google Analytics is used by some 57% of the 10,000 most popular websites. In my opinion it’s likely that measure holds form across the top
