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26
Apr
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3 Tips to Convert More Website Traffic

Would you like to increase your conversion and engagement rates? Here are 3 tips on how to convert more traffic.

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12
Apr
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Segmentation + personalized engagement = increased conversions

Rather than marketing to the general population, the process of segmentation allows to brands better promote their products and services to their target audiences by grouping customers and potential customers together by common characteristics. Once audiences are segmented, brands can then target and their messaging to each particular group allowing for more personalized engagement and likely better sales.

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23
Mar
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Serve the right videos to the right visitor at the right time

Here at Get Smart Content we love providing our customers the tools to better help them engage and connect with their site visitors! We’re always looking for bigger and better ways to enhance Get Smart Content’s audience personalization capabilities. That’s why we are teaming up with the analytics driven video hosting company Wistia, to combine our capabilities and give our customers targeting superpowers!

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11
Mar
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Live from SXSW

Greetings from downtown Austin! SXSW is in full-swing and the city is packed! The Get Smart Content party went off without a hitch despite the heavy downpour that kept everyone indoors. Not only was everyone celebrating the first night of SXSW, it was also the grand re-opening of the Belmont, one of the iconic Austin landmarks located in the historic warehouse district.

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