Clients are seeing continued success with less effort than ever before. With Smart Content on your website you can serve the right content to the right person at the right time and the results have always been incredible.
Smart Content has always allowed you to:
• Serve content by the location of your site visitors - Test Offers by Market!
• Serve content by inbound search term and link - Continue the Conversation!
• Serve content by # of visits to your site - Speak to Visitors in the Right Voice!
• Serve content by past actions - Know Where Your Visitors Are in Your Sales Process!
• Test multiple pieces of content - Let Performance Drive Your Messaging!
With the new version you can also:
• Serve content by time / day / date rules
• Duplicate rules and campaigns for easier management
• Pause and resume rules for easy testing
• Set geotargeting criteria for “is in” and “is not in” to better segment your geo’s
• Geotarget by DMA if that’s your thing
• Set keyword criteria for “broad” or “exact” matches for a longer tail
Smart Content Pricing is still pay as you go with no set up fees. You only pay for what you use and you only keep using Smart Content if it delivers the success we describe.
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Jim Eustace spoke this past weekend at the AT&T Executive Education and Conference Center on how targeted content can be used by communication professionals as they try to engage a broad audience online but know that individual preferences and interests are what motivate people to take action. Some highlights: