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Find Smart Content in TechCrunch Disrupt's Startup Alley

Tuesday, May 25th, 2010

If you’re at TechCrunch Disrupt, stop by and visit our booth for a free demo. Jim or Jason will be happy to show you how serving targeted content to invidual users on your site can ratchet up your conversion rates.

What will you learn? You’ll quickly see that Smart Content makes behavioral targeting a snap. It’s easy to use. It uses your own content to target users based on many factors including their inbound keyword and link, geographic locations, number of visits to your site, and numerous other web-based interactions. And perhaps best of all, no new site designs or programming are required â€” plus, it’s pay as you go!

Here are a couple of images to help you find us in the crowd:

tc_alley tc_alley_1

Posted in Targeted Content, ab testing, behavioral targeting, conversion rate optimization, increase conversions | No Comments »

Smart Content Featured in Personal Democracy Forum Podcast

Wednesday, May 19th, 2010

Smart Content was mentioned a number of times during the Personal Democracy Forum’s May podcast as a flexible and effective tool. You can check it out on their site or watch the below video to learn more about their annual event.

Posted in Targeted Content, behavioral targeting, geo-targeting | No Comments »

New Smart Content Version Makes Success Even Easier

Thursday, May 6th, 2010

Clients are seeing continued success with less effort than ever before. With Smart Content on your website you can serve the right content to the right person at the right time and the results have always been incredible.

Smart Content has always allowed you to:

â€¢ Serve content by the location of your site visitors - Test Offers by Market!
â€¢ Serve content by inbound search term and link - Continue the Conversation!
â€¢ Serve content by # of visits to your site - Speak to Visitors in the Right Voice!
â€¢ Serve content by past actions - Know Where Your Visitors Are in Your Sales Process!
â€¢ Test multiple pieces of content - Let Performance Drive Your Messaging!

With the new version you can also:

â€¢ Serve content by time / day / date rules
â€¢ Duplicate rules and campaigns for easier management
â€¢ Pause and resume rules for easy testing
â€¢ Set geotargeting criteria for “is in” and “is not in” to better segment your geo’s
â€¢ Geotarget by DMA if that’s your thing
â€¢ Set keyword criteria for “broad” or “exact” matches for a longer tail

Smart Content Pricing is still pay as you go with no set up fees. You only pay for what you use and you only keep using Smart Content if it delivers the success we describe.

Posted in Conversions, Optimizing, Targeted Content, targeting | No Comments »

You donâ€™t have to build a NEW site to have a BETTER site.

Thursday, March 11th, 2010

That headline statement alone is a huge relief to most marketers because building your site was a process that included designing pages, writing content, gaining group consensus and then programming. If I tell you that your website should be performing better but to get there you need to redesign and rebuild it, what would you do? I bet you would do nothing and say, “itâ€™s good enough.”

Thankfully thatâ€™s not the case. You can make your existing website more effective by adding Smart Content within the existing pages. As easily as you add an image to an existing page layout, you can add Smart Content and start engaging your site visitors in meaningful and personalized ways.

Smart what? Smart Content â€” itâ€™s content thatâ€™s smart because it doesnâ€™t deliver the same message to every site visitor. Instead it enables you to be helpful, insightful and relevant to what your site visitors are looking for. (more…)

Posted in Targeted Content | No Comments »

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