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DMOs face a unique challenge. Your visitor types and interests are as unique as your city – they’re international, in the next state over, and right in your own backyard. So how do you use your website to reach this diverse audience who has different interests, different needs, and different methods of planning their visit?
Here at Get Smart Content we love providing our customers the tools to better help them engage and connect with their site visitors! We’re always looking for bigger and better ways to enhance Get Smart Content’s audience personalization capabilities. That’s why we are teaming up with the analytics driven video hosting company Wistia, to combine our capabilities and give our customers targeting superpowers!
As potential customers visit your site, they're presented with a lot of new information. Information about your products, services, the tone of your brand, perhaps your location or even your mission/cause. That's why it's your website, right? Unless they have extensive knowledge of your category and your competitors, potential customers are likely to need additional information beyond just your product specs prior to purchase. Customer-oriented communication is key to developing informed decision makers.
How can your site develop informed customers?
Get Smart Content is teaming up with the video hosting platform Wistia to provide users the ability to easily serve targeted video content to their different audience segments. We are extremely excited to partner with them to release this new analytics-driven video serving capability!
