Web Analytics: Your Next Opportunity

Web analytics have been growing in usage and business importance steadily since the middle of this decade. You can look at the launch of Google Analytics as a key event because it allowed for a free, web-based service from a trusted brand. The Wikipedia offers this historical perspective of the launch: “The Google-branded version was rolled-out in November 2005 to anyone who wished to sign up. However due to extremely high demand for the service, new sign-ups were suspended only a week later. As capacity was added to the system, Google began using a lottery-type invitation-code model. Prior to August 2006 Google was sending out batches of invitation codes as server availability permitted” Fast forward five years and here are some headlines: It’s reported that Google Analytics is used by some 57% of the 10,000 most popular websites. In my opinion it’s likely that measure holds form across the top