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DMOs face a unique challenge. Your visitor types and interests are as unique as your city – they’re international, in the next state over, and right in your own backyard. So how do you use your website to reach this diverse audience who has different interests, different needs, and different methods of planning their visit?
Looking at over 12 million visitors to DMO websites in 2011, we find that… How should you talk to your in-market visitors differently than your out-of-market visitors? Here are 6 Strategies for Targeting In-Market and Out-of-Market Visitors: In-Market 1. Make their visit easy: Welcome! Look at all the events going on this week. Click here for a handy map! 2. Make a Staycation recommendation: Your hometown is the perfect place for your staycation. Book a one-night downtown hotel package now. 3. Mealtime recommendations: So you live right down the street or just around the corner, but it feels like you’ve left the state. Enjoy international cuisine without leaving the city limits. Sign up for our EATs newsletter today. Out-of-Market 1. Drive Distance: Suggest a quick weekend road trip. Visit us – just 3 hours! away! Request your Visitors Guide today. 2. International: Translate homepage messages for international tourists欢迎访问我们在圣安东尼奥 – Show visitors from China
Regardless of the industry, online marketers face the common challenge of how to engage their audience. True engagement happens when you listen to what your customers are telling you and you respond accordingly. Get Smart Content enables you to listen to your customers and serve them the right content at the right time.
Smart Content was mentioned a number of times during the Personal Democracy Forum’s May podcast as a flexible and effective tool. You can check it out on their site or watch the below video to learn more about their annual event.
