Turning Web Traffic into State Tourism
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New Smart Content Version Makes Success Even Easier
Clients are seeing continued success with less effort than ever before. With Smart Content on your website you can serve the right content to the right person at the right time and the results have always been incredible. Smart Content has always allowed you to: Serve content by the location of your site visitors – Test Offers by Market! Serve content by inbound search term and link – Continue the Conversation! Serve content by # of visits to your site – Speak to Visitors in the Right Voice! Serve content by past actions – Know Where Your Visitors Are in Your Sales Process! Test multiple pieces of content – Let Performance Drive Your Messaging! With the new version you can also: Serve content by time / day / date rules Duplicate rules and campaigns for easier management Pause and resume rules for easy testing Set geotargeting criteria for “is in”
What Is Stopping You from Making Your Content Smarter?
Why Don’t You Deliver Targeted Content? by chris maddock Not long ago I rewrote the Universal Studios Orlando site. I noticed that their website was treating all prospective online ticket buyers the same. That’s was a real problem because unlike Disney World, Universal Studios gets a lot of twenty and thirty somethings visiting to party and have a different type of experiences than family sought to have. To address this, we created personas reflective of the different types of customers and delivered targeted content to each before we asked them to buy tickets. We quickly doubled online ticket sales. Why? Because we anticipated the questions and concerns of different types of visitors and delivered targeted content based on their behavior. The right content, delivered at the right time, can help solve the widespread problem of the ‘stupid robot’ that says something like, “Welcome to our site. Is this the first
Professional Development: Learn to Leverage Targeted Content
Jim Eustace spoke this past weekend at the AT&T Executive Education and Conference Center on how targeted content can be used by communication professionals as they try to engage a broad audience online but know that individual preferences and interests are what motivate people to take action. Some highlights: Define what action you want your site visitors to take. You can then use your existing analytics to create simple profiles of your website visitors. Write some basic calls to action and get started by testing. Learn what works and iterate. We received a lot of positive feedback on Twitter and in person. If you’re interested in learning how targeted content might work for you, make sure to tune into our next online training or drop us an email at Inquiry@getsmartcontent.com.