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DMOs face a unique challenge. Your visitor types and interests are as unique as your city – they’re international, in the next state over, and right in your own backyard. So how do you use your website to reach this diverse audience who has different interests, different needs, and different methods of planning their visit?
We’re three days down with two more to go at SXSW 2012. Besides learning that drinking plenty of water throughout the day will infinitely help your hangover, and subsequently the chances of you making it to that 9:30 panel, what’s the smartest thing we’ve learned so far?
As potential customers visit your site, they're presented with a lot of new information. Information about your products, services, the tone of your brand, perhaps your location or even your mission/cause. That's why it's your website, right? Unless they have extensive knowledge of your category and your competitors, potential customers are likely to need additional information beyond just your product specs prior to purchase. Customer-oriented communication is key to developing informed decision makers.
How can your site develop informed customers?
