Latest Articles

Personalization

4 Essential Ingredients of Smart Content

I’m not much of a baker, but I know that in order to make bread, you need flour, water, yeast … Continued

Mobile Marketing

A Short Rant about the Website Visitor Experience on Mobile Devices

I have to admit, I’m not in the top tier of mobile phone users. In fact, on many days, mine … Continued

Audience Segmentation

B2B Audience Segmentation: How to Get Started

The key to success in website personalization (well, any marketing effort really) is accurate audience segmentation. Lately we’ve heard from … Continued

Personalization

An Inside Look at How Website Personalization Actually Works

With so many technologies available to assist marketers today, it can be difficult to keep up. Heck, I think about … Continued

Personalization

How to Treat Your Website Visitors like Good Friends.

Sometimes I worry that the field of marketing’s evolution toward data is taking some of the humanity out of what … Continued

Audience Segmentation

The Case of the Dreadful Bounce Rate

Modern marketers measure a lot of things. In fact, it’s pretty safe to say that marketing has evolved from more … Continued

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