Eloqua Web Personalization In Action

GSC - Eloqua Integration

Join Neil Rongstad, Marketing Manager for Rockwell Automation and Tory Upchurch, VP of Sales & Customer Operations for Get Smart Content as they walk you through how Rockwell Automation used Eloqua to identify when target accounts were visiting their site and how they increased CTR for key audience personas by implementing the Get Smart Content personalization solution on their website for both prospects and existing customers.

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Whitepaper: How to Create a Customer-Centric Website

Always Relevant Marketing

The consumer relationship during the buyer purchase process has transitioned from a sales-focused relationship to a predominantly marketing-owned engagement path. Rather than viewing this change as a barrier to closing sales, businesses should rather attempt an organizational mindshift to focus on becoming customer-centric rather than brand-focused.

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