How to Optimize Web Content for Conversion

How to Optimize Web Content for Conversion

In essence, digital marketing boils down to two goals.  Get people to visit your website and get them to convert.  All of your SEO, content marketing, paid advertising, link building and social media efforts are geared around improving your visit and conversion metrics.  So it makes sense to look for ways to optimize web content for conversion. Whether a conversion for your business means a lead form fill or a sale, conversion success depends on matching the messages and content you deliver to the needs and interests of your visitors. Consider Search Terms The good news is, your website visitorsContinue Reading »

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3 Features to Look for in a Dynamic Content Solution

3 Features to Look for in a Dynamic Content Solution

Implementing a dynamic content solution for your website is an excellent way to reduce your bounce rate, increase time on site, get more repeat visitors and secure more conversions. Because dynamic content is aligned with your visitor’s interests, responsibilities and past behavior it quickly engages them and helps them get straight to the relevant information they need to advance the buying cycle.  As you evaluate dynamic content solutions you will find that they are not all alike.  Here are a few key considerations to help guide your search. Dynamic Content for Anonymous Visitors Look for a dynamic content solution thatContinue Reading »

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Spoiler Alert! The Secret of Successful Websites is Content Relevance

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A lot of elements to into the creation of a successful website.  The design, navigation, functionality, tone of voice, and messaging all are carefully crafted to create a user experience that leads visitors to take action by filling out a form, placing a call or completing a transaction.  Despite all the potential for variation in visual appeal and content quality, there’s one thing that successful websites do to generate 42% more conversions than their peers and that’s ensuring content relevance. Why Content Relevance Matters so Much As you probably know, it’s a wide, wide web and the amount of informationContinue Reading »

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Pimp Your Website with 8 Simple Dynamic Content Opportunities

Pimp Your Website with 8 Simple Dynamic Content Opportunities

Do you remember that MTV show “Pimp my Ride?”  (Is it still on?  I’ve aged out of MTV.)  Each week the team selected a dilapidated, old or otherwise unimpressive car and brought it to a custom body shop to be reborn.  They didn’t just fix up the car.  Oh no, they created one of a kind wonders designed very specifically for the taste, personality and interests of the owner.  (If you missed it, or just miss it, you can see full episodes here.)  It was really quite amazing not only because of the jaw-dropping transformations, but also because of how well theyContinue Reading »

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Stop Marketing Like a Caveman – Use Relevant Content

Stop Marketing Like a Caveman - Use Relevant Content

When I first started my career in marketing, back when ads were chiseled on rocks with sticks, there was no such thing as “marketing analytics.”  Measuring the effectiveness of marketing was more of a dark art than a science and even that only worked very well for direct response advertising.  Now, of course, we can measure marketing impact much more minutely, especially as it relates to online activities.  Website statistics are a key indicator of marketing effectiveness.   In fact, for many companies, website performance is the difference between growth and death.  But if looking at your website statistics makes youContinue Reading »

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