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Audience Segmentation

31 Flavors of Website Content

When my daughter comes home from college to visit, we still try to make a trip together to the ice … Continued

Audience Segmentation

Persona Based Marketing: A Lesson from Dad

Father’s Day is coming right up and seeing all of the “Dad’s and Grads” greeting cards at the store reminded … Continued


What Digital Marketers Can Learn from Offline Advertisers

One of my favorite actors on Saturday Night Live was Phil Hartman.  He did a character called Frozen Caveman Lawyer … Continued

Audience Segmentation

The Importance of Persona Based Marketing

I don’t know who said it first, but one of my favorite sayings about marketing is, “Good marketing is done … Continued


Top 10 Reasons to Get Website Personalization Software

With last week’s retirement of David Letterman from late night TV, we thought we’d pay tribute with a Top 10 … Continued

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How Behavioral Targeting Increases Website Conversion Rates

When I first heard the term “behavioral targeting,” I thought it sounded more like something that should be used by … Continued

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