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Personalization

Dynamic Website Content Frequently Asked Questions

We recently had the opportunity to spend some time with a whole crowd of digital marketers at Oracle’s Modern Marketing … Continued

Uncategorized

Oracle Marketing Cloud + Get Smart Content – Like Chocolate and Peanut Butter

There’s a reason that the Eloqua marketing automation solution became so popular that the company grew rapidly and was eventually … Continued

B2B

Get the Most Out of Your Marketing Investments

Most marketers leverage a variety of tools to find potential buyers, capture their interest and move them through the buyer’s … Continued

Audience Segmentation

The First Steps to Delivering a Personalized Website Experience

Let’s face it, the practice of modern marketing is complicated and it’s easy to become overwhelmed with everything that needs … Continued

Conferences

Live Webinar | How Predictive Marketing Powers Real Time Web Personalization

Driving the Ultimate Customer Experience with Predictive Marketing & Personalization If you feel overwhelmed by the terms “predicative analytics” and “big … Continued

Content Marketing

The Changing Habits of B2B Buyers

The way people buy goods and services from vendors has fundamentally changed in recent years. The shift has changed the … Continued

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