I’m not much of a baker, but I know that in order to make bread, you need flour, water, yeast … Continued
I have to admit, I’m not in the top tier of mobile phone users. In fact, on many days, mine … Continued
The key to success in website personalization (well, any marketing effort really) is accurate audience segmentation. Lately we’ve heard from … Continued
With so many technologies available to assist marketers today, it can be difficult to keep up. Heck, I think about … Continued
Sometimes I worry that the field of marketing’s evolution toward data is taking some of the humanity out of what … Continued
Modern marketers measure a lot of things. In fact, it’s pretty safe to say that marketing has evolved from more … Continued
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