Latest Articles

Audience Segmentation

The Case of the Dreadful Bounce Rate

Modern marketers measure a lot of things. In fact, it’s pretty safe to say that marketing has evolved from more … Continued

Personalization

A Crazy Personalization Idea that Killed It

Soft-drink sales have been dropping like a rock for ten years in a row. According to a report from Beverage … Continued

Content Marketing

As Seen on TV: Marketing Lessons from the Tube

I don’t watch a lot of network television but I was watching a little bit the other night and I … Continued

Personalization

4 Myths about Content Personalization – Busted

We get the opportunity to talk to people about website personalization all the time. One of the things we are … Continued

Personalization

Anonymous Website Visitors are Persons of Interest

It probably won’t surprise you that I often Google terms related to website personalization and content marketing. I like to … Continued

Content Marketing

16 of the Most Awesome Content Marketing Quotes Ever

Ever had one of those days when you feel like your enthusiasm for content marketing has hit a wall? Don’t … Continued

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