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Audience Segmentation

From Fundamentals to Excellence – The 3 Stages of Content Optimization

While watching an NBA playoff game the other day, it dawned on me that basketball players at this level are … Continued

Content Marketing

Mobilegeddon – Are You Ready for the Google Mobile Friendly Update?

New Google Algorithm Rewards Mobile-Friendly Sites Google has begun the release of a significant new mobile-friendly ranking algorithm that’s designed to favor … Continued

Uncategorized

Is Your Website Boring? How to Find Out and How to Fix It.

Uninteresting, dull, dreary, and uninspiring are not the words you’d want used to describe your website.  They’re all synonyms of … Continued

B2B

Report Reveals what B2B Buyers Want from Your Website

In their annual survey, Huff Industrial Marketing and KoMarketing Associates explored how buyers evaluate vendor websites, what content is critical … Continued

Audience Segmentation

Website Personalization Questions That Aren’t Asked Frequently Enough

As you can tell if you’ve been reading this blog, we enjoy a good FAQ post now and then. We … Continued

Personalization

The Impact of Personalization – The Experts Weigh In

Readers of this blog know that we believe that website personalization is the key to improving almost every measure of … Continued

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