B2B[Case Study] Blackbaud’s Customer Training Content Returns A 278% Higher Conversion Rate

Blackbaud, one of the most widely used fundraising and customer relationship management (CRM) systems for nonprofit organizations, serves over 25,000 customers in over 60 countries around the world. Looking to maximize ROI on marketing efforts, Blackbaud wanted to connect the different nonprofits visiting their website with the product or training package most relevant to their needs.

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