For your destination website to be successful, you need to know how to effectively segment your audience. Knowing a travelers location allows you to tailor content according to what they likely know about your destination.Get Smart Content allows you to know whether your traveler is an in-state visitor, out-of-state visitor, lives 2 hours away, or lives in another country. You can then serve content that is most relevant and engages that type of travel. San Antonio provided different content based on whether travelers were day trippers from Austin or snowbirds from Wisconsin and increased their click through rate by 68% on geo-targeted messages. Read the full case study here.