Staying Ahead of the Curve at DMAI


Last week, we made the trek from Austin to Seattle for the 98th annual Destination Marketing Association International conference. This annual conference was the perfect opportunity to connect with city, state and international DMOs and gain insight into some of the most critical issues in the travel and tourism industry.

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Increase Sales by Leveraging Customer Insights

Consumer Insights2

In October of 2011, McKinsey & Company set out to find what was the most important digital challenge that marketing executives faced. After surveying executives worldwide, the most common answer was “the ability to generate and leverage deep customer insights.” Why are marketing executives placing such high priority on customer insight, and how are they leveraging this data to increase sales?

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