Dazzle Your Website Visitors with Personalization: what we can learn from Amazon.com.

Read any article about how Amazon is able to dominate ecommerce (like this one in Forbes), and you will likely see a mention of personalization.  In fact, Lisa Utzschneider, Amazon global vice president of digital advertising said, “When we think about advertising, it’s about personalization. The personalization and recommendation engine is the backbone of our company. Our customers trust and they expect that Amazon will deliver relevant content to them.” She’s certainly right about customer expectations. A survey that polled 1,000 consumers in the UK found that 82% of the respondents ranked Amazon as the number one e-retailer by level ofContinue Reading »

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4 Advantages of B2B Dynamic Content

As anyone who has visited Amazon or used Netflix knows, consumer marketers have been taking advantage of personalized, dynamic content for years. With the ubiquity of retargeting for display ads, any trip around the web is likely to involve some degree of customized content. Brands do this because it is remarkably effective, and marketers in the B2B space are starting to take note. Here are 4 advantages of B2B dynamic content. 1 – Lower Bounce Rates When a visitor arrives at your site, especially as a result of a keyword search, you have only seconds to convince them that they’veContinue Reading »

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Use Personalization to Inform Your Website Redesign

Website redesigns are a common initiative among modern day marketers. We are eager to adopt new best practices for website design to showcase our business in the best light possible, but often times redesigns quickly become an all-consuming undertaking. When marketers are considering or in the process of undergoing a website redesign, they are sometimes mislead to believe that their personalization strategy can’t be implemented until the redesign is complete. This couldn’t be further from the truth. In fact, implementing Smart Content not only improves your website immediately, but also aids in data collection and analysis that informs your pageContinue Reading »

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Here are a Few Funny PPC Ads to Give You a Chuckle

Sometimes things are funny on purpose, like a monologue from Chris Rock or John Oliver. Sometimes things are hilarious by accident, like a teenager paying more attention to her phone than her path and walking into a pole. Today we thought we’d send you a smile with a few PPC ads that are intentionally clever, and a few that probably don’t reflect the original intentions of the brand. Let’s start with the intentionally funny. The best examples of these we found were display ads. This one from Go Daddy caught our attention. You always rely on Jet Blue for aContinue Reading »

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Embracing Marketing Technology: Are You Up for the Challenge?

Software Advice, a website that offers reviews for marketing automation software, recently released the results of their annual B2B Demand Generation Benchmark survey that offers predictions for demand generation strategy and spending in 2015. They surveyed 200 B2B marketing professionals, 63% of whom have a director-level title or higher, to assess the topics of marketing technology adoption and demand generation strategies. While the whole study is interesting and definitely worth a read-through (you can find it here) I found three statistics particularly interesting: 79% of respondents used all 11 software solutions they were asked about in the survey (email marketing, CRM,Continue Reading »

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