Website Personalization Questions That Aren’t Asked Frequently Enough

As you can tell if you’ve been reading this blog, we enjoy a good FAQ post now and then. We chat with people who are looking to empower their website with personalized content all the time, so we know what they ask most frequently. However, there are some questions that we don’t hear often enough. If you are evaluating website personalization solutions, keep this list in mind when chatting with potential vendors. Can you leverage data in my marketing automation or CRM system? The power of personalization comes from using what you know about your website visitors to deliver aContinue Reading »

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The Impact of Personalization – The Experts Weigh In

Readers of this blog know that we believe that website personalization is the key to improving almost every measure of website effectiveness. The data shows that a dynamic experience with content that is specifically relevant to every visitor improves conversion rates, decreases bounce rates and speeds sales cycles. As you can probably tell from your own time online, we aren’t the only ones who think so. Personalization is becoming increasingly ubiquitous for consumer and business to business sites a like. That’s why industry experts and analysts are paying careful attention to the practice. Here are some excerpts. Gartner “Personalization enablesContinue Reading »

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Dynamic Website Content Frequently Asked Questions

We recently had the opportunity to spend some time with a whole crowd of digital marketers at Oracle’s Modern Marketing Experiences in Las Vegas. The event was a huge success and, we think it’s safe to say, most attendees came away with new ideas about how to take their marketing efforts to the next level. While we were there, we had some great conversations with marketers who are starting to explore how dynamic content might make their website more effective. We’d like to share some of the questions we were frequently asked. What is dynamic or “smart” content? The termsContinue Reading »

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Oracle Marketing Cloud + Get Smart Content – Like Chocolate and Peanut Butter

There’s a reason that the Eloqua marketing automation solution became so popular that the company grew rapidly and was eventually acquired by Oracle to form the basis of its Marketing Cloud. The Eloqua team realized early on that email marketing by brute force was ineffective and, in fact, ruining the channel for marketers. They knew that effective email marketing depended on segmentation and personalization. They also discovered that capturing a prospect’s “Digital Body Language,” could generate conversion rates that beat generic campaigns by up to 400%. By combining the Oracle Marketing Cloud with website personalization technology, now you can bringContinue Reading »

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Get the Most Out of Your Marketing Investments

Most marketers leverage a variety of tools to find potential buyers, capture their interest and move them through the buyer’s journey. Paid advertising, email, and social media are all great avenues to your future customers. However, regardless of where your prospects are in the buying cycle or what marketing campaigns have reached them, your website is the most essential resource for people who want to learn more about your products and company. If your website and other communication channels are working together, improving the impact of your website will boost the efficiency of all of you marketing investments. Website Once a visitorContinue Reading »

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