Latest Articles


Don’t Leave Your Website Redesign to Chance

Marketers are constantly searching for new and unique ways to engage and win over their target audience. If you’re reading … Continued


SiriusDecisions swiftly approaches…

What do Taylor Swift and SiriusDecisions have in common? No, unfortunately she will not be performing at the Summit. Forgive … Continued


Marketing Nation: Booths in the Engagement Economy

The Marketing Nation Summit was all about “engagement” this year – and the booth experiences on the tradeshow floor did … Continued

Account-Based Marketing

Should you get your MBA or your ABM?

Last week, I was reading yet another ABM (Account-Based Marketing) article when I placed my phone down next to a … Continued


Top Tips from TOPO Summit 2017

This week, a few of us from Get Smart Content joined nearly a thousand B2B sales & marketing professionals at TOPO … Continued

A/B Testing

A/B Testing is NOT Personalization

A million visitors are going to hit your site – whether that’s over a year or over a day, you … Continued

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