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Report Reveals what B2B Buyers Want from Your Website

In their annual survey, Huff Industrial Marketing and KoMarketing Associates explored how buyers evaluate vendor websites, what content is critical to the buying process, and … Continued

Website Personalization Questions That Aren’t Asked Frequently Enough

As you can tell if you’ve been reading this blog, we enjoy a good FAQ post now and then. We chat with people who are … Continued

The Impact of Personalization – The Experts Weigh In

Readers of this blog know that we believe that website personalization is the key to improving almost every measure of website effectiveness. The data shows … Continued

Dynamic Website Content Frequently Asked Questions

We recently had the opportunity to spend some time with a whole crowd of digital marketers at Oracle’s Modern Marketing Experiences in Las Vegas. The … Continued

Oracle Marketing Cloud + Get Smart Content – Like Chocolate and Peanut Butter

There’s a reason that the Eloqua marketing automation solution became so popular that the company grew rapidly and was eventually acquired by Oracle to form … Continued