Why Website Personalization Works

According to Gartner, 46% of B2B customers consider tailored offers as extremely significant. A study by one marketing automation company found that personalized calls to action are 42% more likely to lead to a conversion. A whopping 74% of online consumers get frustrated with websites when content appears that has nothing to do with their interests. There is little doubt at this point that website personalization works. Let’s talk a bit about why website personalization works. The Need for Speed As of last Thursday there are 1.21 billion pages on the indexed web. Your customers and prospects have a lotContinue Reading »

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Website Personalization Examples

The guy at my local Taqueria knows that I don’t like guacamole. It took only a few orders of carnitas sans guac for him to get it and now we don’t have to talk about guacamole any more. This makes me happy. The fact that he has learned that one little thing about me and acts on it makes me a loyal customer. If I go anywhere else, I have to explain the guac thing and I risk them not understanding the magnitude of my dislike an ignoring my request to 86 it. You might also have a restaurant owner,Continue Reading »

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6 Website Personalization Tips for B2B Companies

In 2008, I attended the Web 2.0 Expo in San Francisco. If you recall, Web 2.0 was the name given to the transition from static webpages that were more like online brochures to interactive sites with applications, user generated content and social media. When I was there in 2008, it was just the second year of the event.  It was no Dreamforce, but it was still a pretty busy. Between 2007 and 2010 or so, tech talk was all Web 2.0, all the time. Since then, we’ve witnessed another shift as profound as the shift from 1.0 to 2.0, theContinue Reading »

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To Convert More Visitors, Be the Helpful Hardware Man.

There’s an Ace Hardware I end up going by pretty often. The sight of the place puts that that old jingle, “Ace is the place with the helpful hardware man,” in my head. The whole point of the “helpful hardware man” was that Ace was a place you could go to get advice and answers. They knew something about the hardware they were selling. You could trust you weren’t going to come home with the wrong size air filter. I got curious one day and went and checked their website.  It was a good looking site, but I couldn’t helpContinue Reading »

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Thinking About how to Increase Website Conversions over Pizza

The other night we decided to have pizza for dinner. I typed in the URL of our usual chain to get the phone number and noticed they now have online ordering. How great is that? Well, it turns out, not so great. Everything about the user experience was terrible. It was slow, confusing and I’m sure I could have ordered by phone more quickly. The only reason that this particular website conversion happened at all is that I was feeling stubborn and hungry. The whole situation was a good reminder that if you want to increase website conversions, you haveContinue Reading »

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