Latest Articles


[Infographic] The Payoffs of End-to-End Personalization

Find out more about the kinds of data available and the types you need, the different personalization strategies your peers are … Continued

Travel and Tourism

The Power of Visual Storytelling with UGC

Storytelling to resonate with the heart of your web audience is a powerful way to influence their purchase decisions. This … Continued

Audience Segmentation

Personalizing for Alternative Audiences

We’re thrilled to feature a post written by our very own Adam Goldberg. As Director of Product Enablement and resident platform expert, Adam is … Continued


Is Email Your Trojan Horse to Web Personalization?

Email continues to be the go-to channel for B2B marketers to drive engagement. Have a webinar coming up? Build a … Continued

Audience Segmentation

How well do you really know your web audience? Does it matter?

Effective personalization is all about understanding your customers from many angles – not just knowing one or two things about … Continued


Marketing is Missing a Handshake

A friend of mine, Jon Pafk, told me a story about his father-in-law who owned a successful ranch feed business. … Continued

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