Weekly Round-Up: 2015 Trends and Personalization

With the end of the year fast approaching, we’re in full planning mode over at Get Smart Content. As we piece together our marketing roadmap for the upcoming year, we’re consulting some top-notch articles and reports. For instance, Forrester Research recently predicted that 2015 would be the year of personalization and we couldn’t agree more. Like it will be for many B2B marketing teams, personalization is going to be a major initiative that extends through all of our programs. We wanted to share some other resources that we found inspirational.   Fourth Source, “7 Content Marketing Trends for 2015” FourthContinue Reading »

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Inbound Marketing New Year’s Resolutions

It’s that time of year again when we all resolve to lay off the French fries and hit the gym. Yet somehow, the French fry industry perseveres. Let’s take a break from thinking about our waistlines for a bit and instead focus on what you can do to maximize the impact of inbound marketing on your company’s bottom line in 2015. Here are a few New Year’s resolutions that, if kept, could help accelerate revenue growth, foster audience engagement, and make you look like a rock star. Optimize the Visitor Experience for Mobile With more people accessing the internet fromContinue Reading »

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5 Website Design Trends for 2015

It’s almost time to pop the cork and bid 2014 adieu. The turn of the year is a good time to access your inbound marketing success in 2014 and ponder what you can do to achieve even more in the coming months. As you put together your 2015 website design plan, you might want to consider these strong trends. 1 – More Scrolling, Less Clicking You’ll notice that many of the trends we’re talking about today are driven by the growing importance of the mobile experience. Mobile users want fast access to information and scrolling is easy, and natural on aContinue Reading »

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4 Examples of Website Personalization in Action

In a recent post about how to create a high converting landing page, we noted that the human brain processes images much more quickly (some say 60,000 times more quickly) than text. That made me realize that we’ve spent a lot of time writing about how your website can be personalized based on a number of factors for known and unknown visitors, which is good, but perhaps a few visuals could help. We’ve found some examples of companies who are using different approaches to personalization that we’d like to share. KinderCare – Location Targeting I am not a customer ofContinue Reading »

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Increase Engagement with Personalized, Dynamic Content

It’s hard to believe, but there was a time when email marketing consisted of huge blasts of the same email message to every prospect in the database. It was so ineffective that for a while, many marketers considered email marketing dead. But, segmentation changed the game. Once marketers had the tools to craft specific messages for particular audience segments, response rates improved and email marketing came back to life. Smart marketers are now applying the same reasoning that supported customized email marketing to website content and achieving similarly outstanding results. Measuring Benefits of Personalization Modern marketing is driven by analytics,Continue Reading »

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