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B2B

Get Smart Content Adds $3.5 Million in Funding to Expand Sales

Funding Will Help Seize Enterprise and Mid-Market Demand, Expand A-List Client Roster AUSTIN, TX, August 24, 2015 – Get Smart…

Content Marketing

4 Essential Ingredients of Smart Content

I’m not much of a baker, but I know that in order to make bread, you need flour, water, yeast…

Mobile Marketing

A Short Rant about the Website Visitor Experience on Mobile Devices

I have to admit, I’m not in the top tier of mobile phone users. In fact, on many days, mine…

Audience Segmentation

B2B Audience Segmentation: How to Get Started

The key to success in website personalization (well, any marketing effort really) is accurate audience segmentation. Lately we’ve heard from…

Personalization

An Inside Look at How Website Personalization Actually Works

With so many technologies available to assist marketers today, it can be difficult to keep up. Heck, I think about…

Personalization

How to Treat Your Website Visitors like Good Friends.

Sometimes I worry that the field of marketing’s evolution toward data is taking some of the humanity out of what…

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