With new marketing tactics emerging every day, the journey towards driving sales, higher click-through-rates and all-around customer engagement & retention may appear to be a long and winding road. But don’t fret; we've made it easy for you. Learn where marketers are putting their money and their priorities for success in our newest infographic.
July 15th, Get Smart Content’s technology partner ExactTarget will be launching their new app marketplace, HubExchange, giving all ExactTarget customers an avenue to access and download partner applications for use within the ExactTarget Interactive Marketing Hub. We are excited to share that Get Smart Content will be one of the inaugural apps included in the initial HubExchange launch!
Marketing has stepped in and taken over the first half of the sales process to drive demand, educate consumers and assist them in the vendor selection process before handing off the lead to sales. Like a marriage, the relationship between sales and marketing can be challenging and dysfunctional at times. However, successful partnerships triumph by continuing to support each other each step of the way. To help sales and marketing teams continue to build their relationship, we’ve put together three tips on how to improve lead generation and grow overall lead quality. Think of it as “marriage counseling” for sales and marketing.
Summer is the hottest time of year for the travel industry - in more ways than one. For destinations around the U.S., summer means a four month increase in the number of travelers who come to their city looking to experience new things in new places. With great variety among traveling desires and needs, it’s crucial for marketers to fully understand what travelers are looking for in a destination. We've put together three easy solutions to common challenges in destination marketing that will ensure your website entices travelers to request more information about your destination and make the decision to travel.