• Why Smart Content?
    • Overview
    • Request a Demo
  • Industries
    • Travel & Tourism
    • Consumer Goods
    • Issue Advocacy
    • B2B
  • Partners
    • Become a Partner
  • Blog
  • About
    • Work Here
  • Contact
Request a Demo Log In
RSS:
Add to Google Reader or Homepage

Most Popular Posts

  • 6 Strategies for Targeting In-Market and Out-of-Market Visitors
  • How to Define your DMO Audience Segments
  • Are You Helping Your Customers to Buy?
  • Segmentation + personalized engagement = increased conversions
  • Serve the right videos to the right visitor at the right time
  • Use Smart Content to Connect the Social Web and Your Business
  • After the Weekend Update - From SXSWi
  • New Get Smart Content Tool Identifies Optimization Opportunities
  • [INFOGRAPHIC] Small Companies and Their BIG Results - featuring Instagram, 37signals, craigslist, and Pinterest
  • Live from SXSW

Popular Tags

    Behavioral Targeting Case Study Conversion Rate Optimization Conversions Google Analytics Increase Conversions Infographics Landing Page Conversion Omniture Optimizing Smart Content Targeted Content Targeting Travel visitor acquisition

Archives

  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • April 2011
  • March 2011
  • November 2010
  • September 2010
  • June 2010
  • May 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009

Sign Up for Smart Marketing

Get the latest marketing tools, resources, and tips delivered to your inbox. Join for free today!

04
May
SHARE
  • Tweet

Every Page on Your Website Should be an Optimized Landing Page

Convert more visitors into leads by personalizing and embedding landing page content inside your most successful web pages. Not only will you simplify landing page management, you’ll see an improvement in clicks and conversions on every page of your site.

Continue Reading
26
Apr
SHARE
  • Tweet

3 Tips to Convert More Website Traffic

Would you like to increase your conversion and engagement rates? Here are 3 tips on how to convert more traffic.

Continue Reading
19
Apr
SHARE
  • Tweet

Seven Fail-Safe Ways to Segment & Target your Audience

Whether you are a PPC marketer, a content marketer, a social media marketer or an SEO specialist, your experience has likely lead you to the conclusion that one message isn't perfect for everyone. Your audience is a diverse group of people who have differing needs and varying interest in your products, website and brand.

Continue Reading
12
Apr
SHARE
  • Tweet

Segmentation + personalized engagement = increased conversions

Rather than marketing to the general population, the process of segmentation allows to brands better promote their products and services to their target audiences by grouping customers and potential customers together by common characteristics. Once audiences are segmented, brands can then target and their messaging to each particular group allowing for more personalized engagement and likely better sales.

Continue Reading
Previous Page12345678910Next Page
Why Smart Content?
  • Smart Content
  • Request a Demo
Industries
  • Travel & Tourism
  • Consumer Goods
  • Issue Advocacy
  • B2B
Partners
  • Become a Partner
Blog
  • Opportunity Report
  • About
    • Work Here
    • Privacy Policy
    Contact
    • 1.888.583.5831
    • Tweet