No matter the consumer’s interest or intent, you probably show the exact same content and calls to action to each website visitor. In other words, you continuously make relevant and valuable connections through your marketing efforts, but fail to continue that individual conversation on your website, where it matters most.
Recently, Sirius Decisions, a research and advisory services firm focused on providing operational intelligence for b-to-b sales and marketing, reviewed Get Smart Content's capability to engage, attract and convert potential leads into customers using dynamic, personalized content.
Following a major brand refresh, Murphy Oil USA needed to evaluate how to better reach their broad range of retail customers online. To address this challenge, Get Smart Content Agency Partner, Affinity Interactive Group, developed tailored messaging and creative content pieces for each season that aligned with Murphy’s strategic initiatives.
While SXSW Interactive has come to an end, the innovations and ideas sparked by SXSW are just taking flight. With a full team on the ground during the conference, we’ve partnered to recap a few of most insightful takeaways from our favorite panels during the last week.