For example, social media allows you to connect with consumers on topics that are personal and relevant. Search engines send you consumers who are looking for very particular things. You probably invest in both social media and search optimization but once consumers reach your website, its likely that the personal and relevant conversations stop.
No matter the consumers interest or intent, you probably show the exact same content and calls to action to everyone. In other words, you made a relevant and valuable connection offsite and then did not continue the individual conversation on your website where it matters most. In this current scenario, you lose the opportunity to engage your customers and build business.
We built Smart Content to connect this disconnect, to let you serve the most effective content to a site visitor based on:
We knew that if we enabled marketers to speak to customers on an individual level by serving them the content they’re looking for, then we would all win. Our clients websites would become more effective and their customers would find the content they need to make decisions in less times and clicks.
If you want your website to be more effective 24/7, then click here to learn how easy it is to use Smart Content.