Smart Content Shown to be Highly Effective in Destination Marketing
The worlds largest association of destination marketing organizations, Destination Marketing Association International (DMAI), published an article on Monday of this week detailing how Smart Content has helped the San Antonio Convention & Visitors Bureau dramatically increase their conversion rates and, at the same time, reduce their bounce rates. The DMAI represents 650 destination marketing organizations in over 30 countries. The article tells a story to which any destination can relate and it shows results that any destination can attain with Smart Content: “We quickly realized that no ONE message would work for everyone. So instead, we segmented our audience and utilized innovative technology to deliver targeted messages to each of our main audience groups through our existing homepage: http://www.visitsanantonio.com. In essence, we stopped saying the same thing to everyone and instead started saying the right thing, to the right audience segment, at the right time. The results: a 51.2% increase in Travel