That headline statement alone is a huge relief to most marketers because building your site was a process that included designing pages, writing content, gaining group consensus and then programming. If I tell you that your website should be performing better but to get there you need to redesign and rebuild it, what would you do? I bet you would do nothing and say, “it’s good enough.”

Thankfully that’s not the case. You can make your existing website more effective by adding Smart Content within the existing pages. As easily as you add an image to an existing page layout, you can add Smart Content and start engaging your site visitors in meaningful and personalized ways.

Smart what? Smart Content — it’s content that’s smart because it doesn’t deliver the same message to every site visitor. Instead it enables you to be helpful, insightful and relevant to what your site visitors are looking for. (more…)