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What Is Stopping You from Making Your Content Smarter?

Why Don’t You Deliver Targeted Content? by chris maddock Not long ago I rewrote the Universal Studios Orlando site. I noticed that their website was treating all prospective online ticket buyers the same. That’s was a real problem because unlike Disney World, Universal Studios gets a lot of twenty and thirty somethings visiting to party and have a different type of experiences than family sought to have. To address this, we created personas reflective of the different types of customers and delivered targeted content to each before we asked them to buy tickets. We quickly doubled online ticket sales. Why?Continue Reading »

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