Jim Eustace spoke this past weekend at the AT&T Executive Education and Conference Center on how targeted content can be used by communication professionals as they try to engage a broad audience online but know that individual preferences and interests are what motivate people to take action. Some highlights:

• Define what action you want your site visitors to take.
• You can then use your existing analytics to create simple profiles of your website visitors.
• Write some basic calls to action and get started by testing. Learn what works and iterate.

We received a lot of positive feedback on Twitter and in person. If you’re interested in learning how targeted content might work for you, make sure to tune into our next online training or drop us an email at Inquiry@getsmartcontent.com.