Google Intelligence Alerts You of An Opportunity

Have you experimented with the Google Intelligence functionality that has been added to your Google Analytics account? If not, you should. It’s simple to set up and it’s a good exercise in getting you think and hopefully act more strategically about your website analytics. Below the image of the Intelligence interface I outline two common traits that we see with brand marketers who use analytics and how Google Intelligence addresses one of them. Two Common Traits Whether they engage in commerce online or not, all marketers know that they need a website that communicates about their services and products. Most of these marketers know that they should be looking at their website’s analytics to learn about the behavior of their customers and/or people interested in their brand. However… 1.) The brand marketers who do follow their website analytics tend to do so on a scheduled and infrequent basis. The result