“In a recent speech, Tim Armstrong, CEO of AOL declared “Content Management Systems are the new Ad Network Systems”. What he meant was the ability to deliver targeted content to small but receptive audiences was far more compelling to a business than using an ad network and hoping to hit your niche market. Content rules everything these days and if your business isn’t offering compelling content then you’ve got issues.”

Excerpt from http://frombogotawithlove.com/?p=2500