What do You say when Visitors Land on Your Website?

A 90-year old man walks into a bar. The bartender ask to see his ID. The old man laughs and leaves. A grocery shopper heads directly to the produce section and begins to compare tomatoes. A clerk asks if she needs help choosing a steak. The shopper walks away confused. Yes, this sounds silly, but what do you say to visitors when the land on your website? More specifically, what do you say if it’s the potential customer’s fourth visit to your website without registering, downloading or taking the specific action you want them to take? Do you continue to deliver the same message every time — the message that has not yet created a positive action? Imagine if you interacted with your customers in this way in the “real world.” If it was the fourth time a customer had visited your retail location without making a purchase, would you