“In a recent speech, Tim Armstrong, CEO of AOL declared “Content Management Systems are the new Ad Network Systems”. What he meant was the ability to deliver targeted content to small but receptive audiences was far more compelling to a business than using an ad network and hoping to hit your niche market. Content rules everything these days and if your business isn’t offering compelling content then you’ve got issues.”
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11:30:58 AM March 08, 2010
Looking at whichmvt.com again and impressed with the value presented to the general audience and positioning as SME's. Nicely done. -
11:45:20 PM March 03, 2010
@jblock true, most orgs struggle with how to best use their content to drive their core business goals. -
11:34:08 PM March 03, 2010
It's easy to see the appeal in geolocated services like @foursquare & @gowalla they are targeting content to the users. See all of us @sxsw -
01:17:02 PM September 04, 2009
Taking Advantage of the Competition through Smart Content - Health care client sees 45.73% increase in conversions http://bit.ly/eslqY
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