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September 2nd, 2010

Smart Content Shown to be Highly Effective in Destination Marketing

June 18th, 2010

Web Analytics: Your Next Opportunity




Serve the Content and Messaging That's Best Suited to Your Website Visitors

You know your audience is made up of individuals. If you understood their likes, dislikes and past interactions on your site then you would deliver more of what they like, less of what they don't like and perhaps suggest the next step they should take on your site. No matter what type of products or services your business offers, Smart Content helps you speak directly to your individual consumers.

Smart Content is the most intuitive way to do just that. Our easy-to-use content targeting platform and exceptional support enable you to say goodbye to one-size-fits-all marketing and start delivering more value to your visitors. Best of all, you do this in your existing site.

How does Smart Content work?

Adding Smart Content within your existing site is easy. Just copy and paste the embed code and use our web-based administration panel to connect content and messaging to users based on many factors including their inbound keyword and link, geographic locations, number of visits to your site, and numerous other web-based interactions. No new site designs or programming are required and you pay as you go, so getting started is a snap.

Who is using Smart Content?

Virtually anyone and everyone can use and benefit from using Smart Content to increase conversions on their website. To date, Smart Content is adding value to our core users who include:

  • Website publishers
  • Creative web professionals
  • Agencies working to generate traffic and increase conversions for their clients

Where is Smart Content
being used?

Our client list continues to expand and current key customer verticals serving Smart Content on their websites consist of groups like:

  • Travel Destination Marketers
  • B2B Sales
  • Consumer Packaged Goods
  • Political and Issue Advocacy

How do I get started?

Getting started with Smart Content is easy. It’s easy to add to your existing site, it’s easy to budget for because it is highly measurable and a trial for a specific campaign or program is a great way to dip your toe in the water of targeted messaging. To find out more, click here to schedule your free demo. In 15 minutes we’ll change the way you look at your website.


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