Your Website is Your #1 Marketing Asset

74% of B2B buyers told Forrester they research half or more of their work purchases online.

Your Buyers Crave Relevant Customer Experiences

According to Janrain, 74% of consumers get frustrated with content, offers, and ads irrelevant to them. With consumers now conducting a majority of their own product research online, it’s never been more critical to create targeted website experiences.

Here's an example of what personalization could look like for you.


Non-Targeted Content
Prior to using Get Smart Content, all of Thunderbird's website visitors were served a generic slider with five distinct messages on the homepage.

From brand messaging to investor relations, Thunderbird struggled with serving relevant, targeted content and was forced to create a one-size-fits-all experience.


Apparel Manufacturer
Annie works for an apparel company and is researching precision weavers in anticipation of a new line. She reaches Thunderbird’s site and firmographic data identifies her as part of the apparel industry.

As a first time visitor to the site, Annie sees content and products relevant to her industry before she’s identified herself.


Automotive Executive
Andrew has worked in automotive manufacturing for years and recently had some of his equipment break. Since it’s a substantial expense, he’s concerned about buying something flimsy that will land him in the same position.

When he hit Thunderbird’s site, he sees relevant messaging for his exact needs because firmographic data identifies him as part of the automotive industry.


Beverage Packaging Supplier
Billy manufactures an array of packaging, but aluminum cans are the bulk of his work since he’s in the beverage industry. He knows more precise cutters will mean less leftovers and increase his margins.

As he’s researching alternatives, he finds Thunderbird’s site and sees prominent messaging about their precision. Through the integration with Demandbase, Thunderbird was able to serve him the right content for his industry.

Targeting by Industry

Targeting by Industry

Targeting by Industry

Targeting by Industry


Non-Targeted Content
Prior to using Get Smart Content, all of VidMedia's website visitors were messaged the same, regardless of where they were in the buyer’s journey.

First time site visitors received a “Free Trial” message before even knowing the platforms key value propositions, while late stage visitors in an active trial still received the same untargeted message.

This one-size-fits-all experience put the burden on the visitor to find the information they were looking for.


Anonymous Visitor
Alex’s company is considering a bigger investment in video content, but they’re concerned about having the right tool to manage it all. He conducts a few searches online and lands on VidMedia’s homepage.

Since he has not visited the site before, Alex sees an offer for a webinar to help him start his research. This content offer also prompts Alex to identify himself early in his search.


Webinar Registrant
Wanda’s firm is considering moving to VidMedia but she’s not too familiar with how the tool has been used in her industry before. She registered for a webinar with VidMedia last week to learn more, and now she’s back on the site looking for some technical details.

Through our integration with Marketing Automation, Wanda is identified as a known contact that has already registered for the upcoming webinar, so she is reminded about the webinar and offered additional resources in the meantime.


Sales Qualified Lead
Sally has had multiple conversations with VidMedia’s sales team, but others in her department aren’t sure about it yet so she’s doing some final research to get a few technical details right.

When she comes back to the VidMedia site, she is identified as a sales qualified lead and sees a compelling, relevant use case to pass to her team and messaging consistent with what she’s hearing from the sales team.

Targeting by Marketing Automation Behavior

Targeting by Marketing Automation Behavior

Targeting by Marketing Automation Behavior

Targeting by Marketing Automation Behavior


Non-Targeted Content
Prior to using Get Smart Content, Visit Liberty struggled with creating meaningful connections with website visitors looking to get more information about the city.

With so many desirable qualities to brag about and partners to showcase, Visit Liberty’s site was overflowing with content and filled with competing messaging.


Outdoor Enthusiast
Frank loves camping - he goes out into the woods a couple of times each month. To get ideas for new spots, he’s an avid reader of adventure and nature blogs, which is how he stumbled on the website for the small town of Liberty.

Since he clicked through a link on a nature blog, the site identifies him as someone interested in the outdoors and shows him relevant messaging about Liberty’s diverse outdoor adventures.


A lifelong foodie, Felicity has recently started exploring new ways to cook seafood and is eager to try some fresh faire on her upcoming vacation. She’s been searching for inspiring foodie blogs and restaurant recommendations , which led her to the website for Liberty.

When she gets to the Visit Liberty site, she is identified as a food fan because she is coming from a food-related search and sees messaging about the town’s fresh seafood.

Claire and Teddy

Engaged Couple
Claire and Teddy have just started planning their upcoming nuptials and are looking for a location that’s out-of-the-way but can still host their large families. While visiting a wedding blog, they see a reference to Liberty and click through to the website.

Since they’re coming from a wedding site, they see messaging about the city’s wedding amenities right on the home page.

Targeting by Anonymous Behavior

Targeting by Anonymous Behavior

Targeting by Anonymous Behavior

Targeting by Anonymous Behavior


Non-Targeted Content
Alfheim Lodges is known worldwide for its personalized service, but prior to using Get Smart Content, it was unable to showcase this attention to detail on its website.

Upon returning to the website, all visitors were greeted with generic, untargeted messaging.


Extreme Skier
Andrew is planning an adventurous ski weekend with his buddies, and they’ve finally agreed on a location and dates. He’s been to the Alfheim Lodges site before to look for amenities, but now he’s looking to book and wants to make sure the hotel has what he needs.

Based on his previous on-site behavior, the site identifies his interest in skiing amenities and prioritizes that messaging, so Andrew knows this is the hotel for him.


Executive Event Manager
Elliot is planning his team’s annual retreat. He wants to give his team a unique experience but is also concerned about cost, so he’s been on the Alfheim Lodges site before searching online for group offers.

When he returns, the site presents him with relevant messaging about the hotel’s affordable rates based on his previous engagement with group packages and discounts.


Social Media Fan
Savannah is a huge fan of Alfheim Lodges - she loves their luxurious accommodations and enjoys seeing posts about their new locations on Facebook. A few times, she’s clicked through those posts to get a sneak peek at their upcoming locations.

When she visits the site now, she’s identified as a social fan and sees messaging encouraging her to share her experience and join the loyalty program.

Targeting by Previous On-Site Behavior

Targeting by Previous On-Site Behavior

Targeting by Previous On-Site Behavior

Targeting by Previous On-Site Behavior

Fastest Implementation

Our lightweight technology allows you to create dynamic content on any owned assets in less than 30 days. No customized, complicated IT implementation required!

Flexible and Scalable

We provide a flexible platform to get your content campaigns up and running quickly and it’s able to grow as you grow — across your website and across your channels.

Third-Party Integrations

We partner with the industry’s best marketing platforms and data providers, allowing you to utilize your customer and prospect data to increase the effectiveness of your content across all channels.

Strategic Planning and Services

Our experienced team is well-versed in personalization best practices. Whether you need segmentation strategy, content development, or complete program support, we deliver.

Our innovative clients take a data-driven approach to website personalization

“Get Smart Content is the connector that ties all our marketing data together and makes it actionable. It’s a key part of how we’re thinking about our marketing stack and how the technologies fit together.”

Neil Rongstad
Global Manager – Marketing Demand Central
2015 Markie Award Winner, Best Digital Marketing Ecosystem
2015 Markie Award Finalist, Modern Marketing Leader of the Year