Alfheim Lodges is known worldwide for its personalized service, but prior to using Get Smart Content, it was unable to showcase this attention to detail on its website.
Upon returning to the website, all visitors were greeted with generic, untargeted messaging.
Andrew is planning an adventurous ski weekend with his buddies, and they’ve finally agreed on a location and dates. He’s been to the Alfheim Lodges site before to look for amenities, but now he’s looking to book and wants to make sure the hotel has what he needs.
Based on his previous on-site behavior, the site identifies his interest in skiing amenities and prioritizes that messaging, so Andrew knows this is the hotel for him.
Executive Event Manager
Elliot is planning his team’s annual retreat. He wants to give his team a unique experience but is also concerned about cost, so he’s been on the Alfheim Lodges site before searching online for group offers.
When he returns, the site presents him with relevant messaging about the hotel’s affordable rates based on his previous engagement with group packages and discounts.
Social Media Fan
Savannah is a huge fan of Alfheim Lodges - she loves their luxurious accommodations and enjoys seeing posts about their new locations on Facebook. A few times, she’s clicked through those posts to get a sneak peek at their upcoming locations.
When she visits the site now, she’s identified as a social fan and sees messaging encouraging her to share her experience and join the loyalty program.