The Content Personalization Solution Made for Marketers

Make Each of Your Marketing Investments Smarter

  • Website
  • Advertising
  • Marketing Automation
Website

Smarter Website

Your website is your # 1 selling tool. Regardless of the marketing channel a consumer first engages with, when a potential customer 
is ready to buy, they search directly for your website. Persona-driven web personalization allows your one website to speak to multiple buyer personas in different stages of the buying process. Demand generation marketers extend the influence of their existing marketing campaigns while web visitors receive content relevant to their interests.

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Channel - Advertising

Smarter Advertising

Advertising is your largest top of the funnel investment. Increase ROI by aligning your ad campaigns with the most relevant content experience on your site. If a prospect responds to Campaign A, then the web experience for that prospect should be relevant to the persona targeted by Campaign A. The result? Your website is more relevant to your customers’ needs and your ad budget creates more qualified leads.

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Channel - Marketing Automation

Smarter Marketing Automation

Your Marketing Automation Program enables you to segment and score your leads, improving your nurture programs. Get Smart Content connects your MAP segment data to your website content, serving the most relevant content and calls-to-action to each lead. On every page of your site, no matter when or how your leads come to your site, they are served the experience most likely to move them to the next step in your sales funnel.

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